Origins
Made to glorify Jesus
After almost purchasing a cleaning company, Faris Mansour saw how their claims of self-worth and value matched the market — a sea of commodity brands all claiming to be the best with mediocre proof.
Zeke Fredrickson soon joined Faris in building the most exceptional affluent home care brand in the market — Atara.
At Atara, we believe in abundance. The connection between homeowners and truly exceptional home care isn't more clients, but less. Our cleaners provide the highest level of care when they are un-rushed, known by our members, and love their career.
Above all, Atara was made to glorify the God of the Bible in what we do and how we do it.
How We Operate
Our Company Values
The guardrails for everything we do
01
Competitive Greatness
Be at your best when your best is needed. Enjoy a challenge.
02
Sincere Candor
Nothing great can be built without feedback, internally or externally.
03
Unimpeachable Character
Be the type of person people are proud to be associated with - personally and professionally.
04
Extra Mile
Over-deliver on your work. Especially when no one is watching and you won’t get credit.
Training System
How We Make Team Growth Inevitable
We train our cleaners so clearly it would be unreasonable for them to stay stagnant. The numbers on the left indicate how many visits they need to complete.
000
Level 1 Cleaner
Starting level for our team.
Certified
100
Level 2 Cleaner
Technically proficient at the given tasks and processes.
Certified
300
Level 3 Master Cleaner
Expert in building strong member relationships and completing tasks.
Certified
1000
Level 4 Master Cleaner
Exceptional with relationships, operations, and training others.
Certified